Consumer Goods

Understand feedback and pick up on consumer trends much earlier than today. SUMMETIX can make consumer intelligence become a relevant part of your product management 

Current situation​

Product managers are accountable for getting product-market fit right. And to get this right, you need to understand your customers. But how do you make sure that you understand your customers better than anyone else. Maybe even better than themselves?

Innovation by Argument-Mining

With SUMMETIX, you can find unmet customer needs from analysing internal and external sources of customer data.

For instance, when developing a new stroller – you could use SUMMETIX to analyse parent forums online, and from there quickly distill what features would have the best ROI.

With SUMMETIX, you increase the probability of finding opportunities that you may not have been aware of. Argument mining and the unbiased clustering of data can provide deep insights in time frames impossible for traditional market research companies. Ensuring you can make the best decisions possible within the shortest possible time frame.

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legal database about to be analyzed by LLM tool by Summetix

FMCG and beyond​

SUMMETIX helped a client detect critical product issues in a premium consumer product six months earlier compared to the client’s usual internal approach. 

No matter whether your business is Fast-Moving Consumer Goods, or cyclical offerings, SUMMETIX helps you understand your business, customers, and industry faster than what is possible today.

Traditional market research is both slow and often biased. What was actually said may even get moderated by the time the insights reach the decision makers. SUMMETIX lets the data speak for itself.

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No bias

By clustering similar language, without researcher bias, patterns and issues are uncovered earlier compared to current analytical methods. 

Through shortening the time between data, insights, and action – you are put firmly in control of your decisions. In an FMCG environment, it means you can pick up on consumer trends much earlier and act faster.

The tool can be used on both internal and external data sources. It can also give you a dashboard view how customers are experiencing your competitors.

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SUMMETIX turns data into actionable insights

Filter Arguments

Highlight the most insightful arguments

less data required for meaningful Gen AI
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Aggregate Insights

Logically group meaningful arguments

faster than humans without compromising quality
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Detect Anomalies

Automatically detect anomalies ahead of time

months earlier than current methods
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